Conference & lunch “Artketing – Meeting between art & marketing
Art historian, Art consultant & Co-Founder Ts'ART
Aston Martin Luxembourg, Forbes Luxembourg and B17 are pleased to invite you to a lunch conference that will take place in the Aston Martin showroom.
This conference will be presented by our art specialist, Stéphanie Breydel de Groeninghe.
What is Artketing?
Artketing is an innovative approach that merges art and marketing in order to rethink companies’ communication strategies. It is a way of connecting the art world to contemporary marketing issues, by exploiting the emotional and visual impact of works of art to captivate the public, strengthen the brand image and create unique experiences. This theme will allow participants to discover how this creative approach can transform the way of promoting products, services and ideas within their company.
PROGRAMME
12:00 p.m.: reception & welcome remarks from Jean-Pol Touchèque (Director of Aston Martin Luxembourg)
12:20 p.m.: conference by Stéphanie Breydel de Groeninghe
1:15 p.m.: walking lunch offered by Aston Martin Luxembourg
MEMBERS ONLY !
The speakers
Stéphanie Breydel de Groeninghe
Art historian, Art consultant & Co-Founder Ts'ARTHolder of a diploma as an expert antique dealer and art trader, she has dual expertise in both ancient and contemporary art. She collaborated with gallery owners before joining AXA Art, and later Hiscox, for Private Clients and Art across Europe.
In these different positions, Stéphanie has organized numerous private and public events as well as numerous guided tours for companies and their clients during major international art fairs.
It also supports Family Offices and international private banks in order to offer a service to their private clients in the support and management of their collection.
Partner(s)
