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B17 Leadership Lunch with Servipay: “The economy around Luxembourg’s terraces”

Maurice Bauer
Alderman of the City of Luxembourg
Alexandre Renaux
Marketing Director – Servipay
François Renaux
Deputy Director – Servipay
Étienne Renaux
Founder – Servipay
Gabriel Boisante
Founder – Bazaar

At a time when habits are evolving and city centers are being reinvented, terraces play a central role in Luxembourg’s urban economy. Far more than simple outdoor spaces, they are becoming true places of life, consumption, and experience.

Through this roundtable organized by Servipay, several key players in the sector will share their visions and expertise on issues related to payments, cash flow management, and the development of local tourism.

This discussion will highlight the strategic importance of terraces within the horeca ecosystem, particularly during peak season, when they can represent a significant share of revenue. The conversations will also address changing consumer behaviors, with terraces now emerging as mobile commerce environments, requiring increasingly seamless and adapted payment solutions.

Three complementary perspectives will enrich the debate: that of payment solutions, that of operators, and that of public stakeholders, offering a comprehensive and practical view of the challenges and opportunities ahead.

Bringing together speakers from Servipay, Bazaar, and the City of Luxembourg, this event will be an opportunity to explore current sector dynamics and anticipate future developments, in a privileged setting at the heart of the B17 Skyroom.

PROGRAMME

12:00 – 13:00 Roundtable
13:00 – 14:00 Walking lunch

The speakers

Maurice Bauer

Alderman of the City of Luxembourg

Maurice Bauer is responsible for several key areas related to the development and attractiveness of the capital. Long committed to public life, he actively contributes to the implementation of major projects for the city, particularly in the fields of economy, innovation, and urban development.

Through his role, he works to strengthen the local ecosystem by supporting entrepreneurial initiatives and fostering an environment conducive to business growth. His actions are driven by a commitment to making Luxembourg an increasingly attractive, sustainable, and forward-looking city.

Alexandre Renaux

Marketing Director – Servipay

As Chief Marketing Officer at Servipay, Alexandre Renaux leads the marketing strategy and drives the visibility of this Luxembourg-based family business specializing in electronic payment solutions. He plays a key role in positioning Servipay in a constantly evolving market, with a strong focus on innovation, customer proximity, and service quality.

Through his work, he contributes to shaping the company’s brand image while supporting its growth by developing solutions tailored to the needs of local merchants and businesses.

François Renaux

Deputy Director – Servipay

Deputy Director of Servipay, François Renaux actively contributes to the development of the family business alongside a new generation focused on innovation and the transformation of the payments sector. He supports Servipay’s growth by helping evolve its offerings and continuously improving the customer experience.

His approach is based on agility, proximity, and trust, with a strong commitment to delivering high-performing solutions tailored to the needs of today’s merchants and businesses.

Étienne Renaux

Founder – Servipay

Founder and CEO of Servipay, Étienne Renaux established the company in Luxembourg in 2012 with the ambition of offering a local and human alternative in the electronic payments industry. A committed entrepreneur, he has grown Servipay by building on strong values: service, innovation, reliability, and local anchoring.

Under his leadership, the company has become a recognized player in Luxembourg, developing reliable and accessible solutions designed to simplify the daily operations of professionals.

Gabriel Boisante

Founder – Bazaar

A Franco-Luxembourgish national and a committed European, Gabriel Boisante has built a rich and versatile career between Paris and Luxembourg, working with organizations such as Adventis, AXA, Luxcontrol, EGB, and WSA. In 2012, he ventured into entrepreneurship by co-founding Mama Loves You alongside brothers Ray and Tom Hickey, the first in a series of bars and restaurants that would leave a lasting mark on the local scene.

A committed entrepreneur, he later developed several projects, including Twisted Cat beer and the company Worx, which now brings together nearly 200 employees. Driven by a strong sense of community and a desire to bring meaning to his initiatives, he works to shape urban life and the hospitality industry.

Deeply attached to Luxembourg, which he considers a key driver of his development, Gabriel Boisante entered politics in 2017 on the LSAP list. He is currently a City Councillor of Luxembourg City and President of the socialist faction in the capital.

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